myPat Hiring CRM Marketing Specialist | New Delhi

MyPat is hiring for CRM Marketing Specialist. Candidates with minimum 3 year of experience in marketing or analysis. Candidates having Bachelor’s Degree. The eligibility criteria and application process are mentioned below.

 

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About MyPat:

myPAT is among India's Largest Online Learning and Assessment Platform for JEE, BITSAT, KVPY & NTSE. myPAT has improved test scores of lakhs of students by leveraging cutting edge technology and content curated by Industry experts.

 

MyPat Hiring CRM Marketing Specialist - Details:

Company Name:	MyPat
Company Website:	www.mypat.in
Job Role:	CRM Marketing Specialist
Job Location:	New Delhi, India
Experience:	3 - 5 Years
Qualifications:	Bachelor’s Degree

 

 

 

 

 

 

 

 

 

Job Description:

- Candidate will have to lead the execution of CRM marketing initiatives to optimize customer loyalty, acquisition, retention, personalization, and promotional strategies.

- Candidate will have to develop reporting and insights based on business objectives to inform marketing initiatives

- Candidate will design email testing structure to ensure ability to read and measure a/b tests

- Candidate will work with marketing and sales teams to manage email deployment routes & scheduling

- Candidate will perform analysis of customer and potential customer behavior, including email performance to provide recommendations for testing & optimization

- Candidate will drive execution of strategy across email, including promotional, automated, and segmented/customized campaigns

 

Requirements:

- Candidate should have a Bachelor's degree with a focus on marketing and/or analytics.

- Candidate should have 3-5 years of experience in CRM; direct marketing campaign development with execution and reporting. Experience in loyalty program management is a plus.

- Candidate should have experience with various email marketing platforms is a must.

- Candidate should have experience in developing integrated marketing strategies and integration of CRM with broader traditional and digital marketing efforts.

- Candidate should have demonstrated ability to think strategically and understand relational data

- Candidate should have strong ability to prioritize and manage multiple projects/processes at one time

- Candidate should have the ability to manage multiple stakeholders from cross functional teams

- Candidate must be highly organized and detail oriented

- Candidate should have strong verbal and written communication skills

 

 

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