Fractal Hiring Consultant, Google Analytics | 2 - 4 Years | Gurgaon

Fractal is hiring for Consultant, Google Analytics. Candidates having 2 to 4 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics are eligible for the profile. The entire process and eligibility criteria are mentioned below.

 

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Fractal Hiring Consultant, Google Analytics | 2 - 4 Years | Gurgaon


About Fractal:

Fractal Analytics is a multinational artificial intelligence company that provides services in consumer-packaged goods, insurance, healthcare, life sciences, retail and technology, and the financial sector.


Fractal Hiring Consultant, Google Analytics - Details:

Company Name:

Fractal

Company Website:

fractal.ai

Job Role:

Consultant, Google Analytics

Job Location:

Gurgaon, India

Experience:

2 - 4 Years

Qualifications:

Any Graduate

 


 

 

 

 

 

 

 

 

Job Description:

  • Understand, predict and influence consumer behavior
  • Improve marketing, pricing, supply chain, risk and claims management
  • Harmonize data, visualize information, build dashboards and forecast business performance.

 

Key Competencies:

  • Analyze and understand digital assets, including web pages, mobile pages and digital campaigns of customers.
  • Build a reporting solution to help customers gauge campaign performances across owned, earned and paid media, including Social Media.
  • Provide insights and recommendations to improve campaign performance and increase channel effectiveness by understanding attribution modeling, performing A/B testing or doing Competitive Intelligence.

 

Job Responsibilities:

  • Understand Attribution Modeling and what helps in Conversions
  • Ability to understand the Campaign Analytics process in Digital and conversant with campaigns and measure their performance effectiveness
  • Tag management – Testing whether tags are present in websites and adding codes
  • Social Media Marketing – Getting data from social media tools and analyzing them
  • Working with Ad Agency tools like Sizmek, Adwords
  • Competitive Intelligence tools like SEMRush or Conscore
  • Analyzing traffic and leads from Mobile devices
  • Modeling techniques using SAS or R
  • Customer segmentation and targeting using advanced analytics techniques

 

Qualification & Experience:

  • 2 to 4 years of experience in Adobe Analytics or Site Catalyst or Omniture and Google Analytics
  • Well conversant with the complete digital processes such as Extraction of data from Adobe, building reports and dashboards in Excel and using visualization tools like Tableau, Qlikview
  • Web Analytics experience in analyzing digital campaigns across channels: Display, SEM, SEO, Emails
  • Knowledge of database and data warehouse/data lake – Oracle, SQL Server, IBM DB2
  • Reporting and Dashboarding – Tableau, Qlikview, Spotfire, PowerBI
  • A/B Testing
  • Knowledge on tools - Adobe Analytics, Google Analytics, Oracle DB, Tableau, Qlikview, Radian 6, SEMRush,Sizmek, Adwords, Eloqua, R, SAS, SPSS

 

Education:

  • BE/ B.Tech (any discipline) or MS in Statistics/Economics or MBA in a quantitative discipline is required.



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Fractal Hiring Consultant, Google Analytics | 2 - 4 Years | Gurgaon Fractal Hiring Consultant, Google Analytics | 2 - 4 Years | Gurgaon Reviewed by Jobs Barrel on November 23, 2020 Rating: 5

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