Cvent Hiring Analyst- Digital Analytics | Bachelor’s Degree | Gurgaon

Cvent is hiring for Analyst- Digital Analytics. Candidates should have Bachelor’s degree are eligible for the post. Candidates having experience in digital analytics or digital marketing in-house or at an agency can also apply for the post. The entire process and eligibility criteria are mentioned below.

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About Cvent:

Cvent, Inc. is a privately held software-as-a-service company that specializes in meetings, events, and hospitality management technology.

Cvent Hiring Analyst- Digital Analytics - Details:

Company Name:	Cvent
Company Website:	www.cvent.com
Job Role:	Analyst- Digital Analytics
Job Location:	Gurgaon, India
Qualifications:	Bachelor’s Degree

 

 

 

 

 

 

 

Key Responsibilities:

• Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities
• Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
• Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
• Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts
• Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.
• Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area
• Create visualizations (tableau/PowerPoint/excel) to present analytical findings
• Partner with our Analytics team to learn and leverage new tools, develop custom metrics and troubleshoot implementations

 

Skills & Requirements:

• Bachelors’ degree required
• Experience in digital analytics or digital marketing in-house or at an agency
• Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data
• Must be proficient in Microsoft Excel or similar tools
• Ability to identify, troubleshoot, and resolve web tracking errors
• Excellent organizational skills, accuracy, and attention to detail required
• Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
• Ability to manage multiple priorities and competing deadlines
• Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred
• Experience with Optimizely or similar A/B testing tools preferred
• Experience with website heatmap tools preferred
• Experience with Tableau or similar data visualization tools a plus
• Knowledge of tag management solutions a plus
• Experience with CRM, marketing automation, digital attribution, web personalization and campaign management a plus

 

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