Cvent is hiring for Analyst- Digital Analytics. Candidates should have Bachelor’s degree are eligible for the post. Candidates having experience in digital analytics or digital marketing in-house or at an agency can also apply for the post. The entire process and eligibility criteria are mentioned below.
About Cvent:
Cvent, Inc. is a privately held
software-as-a-service company that specializes in meetings, events, and
hospitality management technology.
Cvent Hiring Analyst- Digital Analytics - Details:
Company Name: |
Cvent |
Company Website: |
www.cvent.com |
Job Role: |
Analyst- Digital
Analytics |
Job Location: |
Gurgaon, India |
Qualifications: |
Bachelor’s Degree |
Key Responsibilities:
- Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities
- Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
- Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
- Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts
- Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.
- Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area
- Create visualizations (tableau/PowerPoint/excel) to present analytical findings
- Partner with our Analytics team to learn and leverage new tools, develop custom metrics and troubleshoot implementations
Skills & Requirements:
- Bachelors’ degree required
- Experience in digital analytics or digital marketing in-house or at an agency
- Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data
- Must be proficient in Microsoft Excel or similar tools
- Ability to identify, troubleshoot, and resolve web tracking errors
- Excellent organizational skills, accuracy, and attention to detail required
- Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
- Ability to manage multiple priorities and competing deadlines
- Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred
- Experience with Optimizely or similar A/B testing tools preferred
- Experience with website heatmap tools preferred
- Experience with Tableau or similar data visualization tools a plus
- Knowledge of tag management solutions a plus
- Experience with CRM, marketing automation, digital attribution, web personalization and campaign management a plus
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Cvent Hiring Analyst- Digital Analytics | Bachelor’s Degree | Gurgaon
Reviewed by Jobs Barrel
on
November 17, 2020
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