Cvent Hiring Analyst- Digital Analytics | Bachelor’s Degree | Gurgaon

Cvent is hiring for Analyst- Digital Analytics. Candidates should have Bachelor’s degree are eligible for the post. Candidates having experience in digital analytics or digital marketing in-house or at an agency can also apply for the post. The entire process and eligibility criteria are mentioned below.


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Cvent Hiring Analyst- Digital Analytics | Bachelor’s Degree | Gurgaon


About Cvent:

Cvent, Inc. is a privately held software-as-a-service company that specializes in meetings, events, and hospitality management technology.


Cvent Hiring Analyst- Digital Analytics - Details:

Company Name:

Cvent

Company Website:

www.cvent.com

Job Role:

Analyst- Digital Analytics

Job Location:

Gurgaon, India

Qualifications:

Bachelor’s Degree

 


 

 

 

 

 

 

Key Responsibilities:

  • Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities
  • Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
  • Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
  • Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts
  • Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.
  • Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area
  • Create visualizations (tableau/PowerPoint/excel) to present analytical findings
  • Partner with our Analytics team to learn and leverage new tools, develop custom metrics and troubleshoot implementations

 

Skills & Requirements:

  • Bachelors’ degree required
  • Experience in digital analytics or digital marketing in-house or at an agency
  • Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data
  • Must be proficient in Microsoft Excel or similar tools
  • Ability to identify, troubleshoot, and resolve web tracking errors
  • Excellent organizational skills, accuracy, and attention to detail required
  • Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
  • Ability to manage multiple priorities and competing deadlines
  • Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred
  • Experience with Optimizely or similar A/B testing tools preferred
  • Experience with website heatmap tools preferred
  • Experience with Tableau or similar data visualization tools a plus
  • Knowledge of tag management solutions a plus
  • Experience with CRM, marketing automation, digital attribution, web personalization and campaign management a plus

 


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Cvent Hiring Analyst- Digital Analytics | Bachelor’s Degree | Gurgaon Cvent Hiring Analyst- Digital Analytics | Bachelor’s Degree | Gurgaon Reviewed by Jobs Barrel on November 17, 2020 Rating: 5

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